Haight Won’t Hate Vintage

Book Design

Designed a book dedicated to the thrifting & hippie culture of Haight-Ashbury, San Francisco.

  • This project was an end-to-end book creation about a favorite site in San Francisco. As a vintage fashion lover, this book dives deeper into the details of the vintage stores, and acknowledging the rich history of Hippies of Haight-Ashbury.

    To capture the organic and vibrant mood of thrifting, I used cut-out and collage method for photo treatment, and used various typefaces inspired from decades of fashion, incorporating handwriting as well.

    The final touch of this book is the cut-out alphabets of ‘vintage’ and ‘Haight’, made out of actual vintage clothes I own. This treatment expresses the organic, freeing feeling of vintage & hippie culture.

    • Content research

    • Content selection

    • Photography

    • Photo treatment

    • Typography

    • Book cover design

    • Book manufacturing

    • Experimental spreads

    • Photography

    • Book cover design

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