OAKLAND ALLIED KNOWLEDGE

Visual Identity System Design

Creating the initial visual identity for non-profit organization fighting for the environmental justice in Oakland, California.

  • OAK, short for Oakland Allied Knowledge, is a nonprofit organization dedicated to bringing environmental justice to underserved neighborhoods in Oakland.

    OAK focuses on addressing urban environmental issues like illegal dumping and brownfields. With a mission to democratize knowledge and empower communities, OAK acts as a hub connecting government entities, communities, and specialists to collaboratively solve environmental challenges.

    This case study outlines the design journey and final outcomes of OAK’s first visual identity system.

    • Client research

    • Identity brainstorming

    • Ideation & Visualization

    • Logo design

    • Identity system development

    • Client meeting management

    • Client Presentation

    • Publication material creation

    • Social media strategy development

    All contributions and tasks were co-managed with partner designer, William Choi.

    • Logo

    • Visual identity system including typography, graphic elements, photo treatment, color, etc.

    • Banner design

    • Name card design

    • Social Media template

    • Identity system guideline

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