Shake, Pour, Stir!
Brand Identity Design
Creating the brand identity for a festival dedicated to Asian mixologists & Cocktail lovers.
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<Shake, Pour, Stir!> is a student project which created a festival and it’s brand identity from end to end. Paying deep attention to mixology, specifically Asian mixologists and the unique twist on their cocktails with Asian taste, I focused on capturing the flavorful culture of Asian mixology.
Using Asian-inspired vibrant colors, movement of liquid, imagery of fruits and Art-deco inspired typography, this identity successfully captures the audiences’ attention to join the festival.
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Target audience research
Type treatment
Poster design
Photography treatment
Copywriting
Applications creation
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Poster
Coaster
Standing menu
Foldable menu
Advertisment video
Website design
